As we’re heading into the final leg of the political race, the Florida Democrats seem to be pulling out all the stops. Despite having lost the registration edge they once had, they’re not backing down. Their strategy? Closing the gap by convincing the state’s no-party voters to vote blue next month.
The Importance of the No-Party Voters
With around 3.6 million no-party voters in Florida, this demographic is the fastest growing electorate in the state. It makes sense that the Democrats are directing their efforts towards them. As FDP Chair Nikki Fried said, this ad speaks to the new and unlikely coalition of voters they need to win in November.
The Democrats have launched a digital ad campaign, targeting Republicans on issues of concern to Florida voters, particularly the ongoing turbulence in the property insurance market. The ad, dubbed “Gone Too Far,” features former U.S. Rep. Allen Boyd Jr., a voice likely to resonate with homeowners who’ve been hit hard by insurance changes.
Could This Be the Game-Changer for Democrats?
Boyd’s message is clear: “Republicans in Tallahassee wrote insurance companies a $3 billion blank check and allowed them to jack up prices. Today, Floridians pay up to four times more for property insurance while hurricane season is getting longer and more severe.” His call to action? “Vote to protect freedom in Florida on Nov. 5,” he urges, encouraging Floridians to vote Democrat on Election Day.
It’s an ambitious move, but it might just work. The news release announcing the ad suggested that these no-party voters could reverse the state’s redward shift this decade. Indeed, recent polling shows Harris with a 14-point edge over Trump among no-party voters in Florida. If they turn out in large numbers, Florida could regain some of the swing-state swagger it’s lost in the Trump era.
Final Thoughts
With the elections next month, the political atmosphere in Florida is heating up. The Democrats’ strategy of targeting no-party voters could potentially change the game. As they say, the devil is in the details, and in this case, those details are the no-party voters. If these voters decide to align with the Democrats, it could effectively shift the balance of power. But as always in politics, nothing is certain until the votes are counted. For now, all we can do is wait and see.
