Amazon Prime Video customers who choose to stick with the new ad-supported plan are in for a surprise. Not only will they have to endure commercials while watching their favorite shows and movies, but they will also lose access to Dolby features that enhance the video and audio quality of their programming. This move by Amazon has sparked outrage among its subscribers, who feel that they are being shortchanged.
According to reports, Prime Video members on the ad-supported plan will no longer have access to Dolby Vision high dynamic range (HDR) video and Dolby Atmos sound. These features, which are available on many modern televisions, were previously not enabled for streaming via an ad-supported account. However, they were accessible when watching the same program on an ad-free account. German tech publication 4kfilme was the first to spot this change, and it was later confirmed by Forbes.
Dolby Vision is a technology that adds image data to onscreen pictures, resulting in a better picture quality. Dolby Atmos, on the other hand, is widely regarded as the most immersive home-based version of surround sound. Home theater enthusiasts rely on Dolby Atmos to create an immersive audio experience. Unfortunately, ad-supported Amazon Prime Video customers will no longer be able to enjoy these enhancements.
It’s worth noting that ad-supported customers will still have access to HDR10+, an alternative HDR technology. While HDR10+ is a respectable technology, it may not match the quality and performance of Dolby Vision. This discrepancy has further fueled the frustration among Amazon Prime Video subscribers.
This decision by Amazon to introduce advertising to its base tier has not been well-received by its user base. Unlike Disney, Netflix, and HBO Max, which offer ad-supported subscription options at a lower price point, Amazon decided to include ads in its base subscription model and charge a premium to avoid them. This move has not gone down well with customers, who feel that they are being forced to pay extra for a service that was previously ad-free.
Amazon’s foray into advertising on its streaming platform is not without its benefits. The company stands to gain significant revenue from advertisers looking to reach its vast customer base. However, it remains to be seen whether the potential financial gains will outweigh the negative impact on customer satisfaction.
In conclusion, Amazon Prime Video customers who opt for the ad-supported plan will have to contend with not only commercials but also the loss of Dolby features that enhance the video and audio quality of their programming. This decision has angered many subscribers who feel that they are being treated unfairly. As the streaming wars continue to heat up, it remains to be seen how this move will impact Amazon’s standing in the highly competitive streaming market.